Performance Marketing
for FinTech
Solo specialist with 15+ years of hands-on experience. Fewer clients, deeper focus, better results.
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15+ Years
Hands-on experience since 2010
7+ Brands
FinTech clients across the globe
8+ Countries
Europe, LATAM, Africa
€30M+
Ad spend invested successfully
Services
What I Do
Google Ads
More qualified leads from Search, Demand Gen, and Performance Max - without wasting budget on clicks that don't convert.
Conversion Tracking
End-to-end measurement systems: Google Tag Manager, affiliate postbacks, and backend integrations. I write technical specs and work with your dev team to build tracking that captures real business outcomes.
Analytics & Reporting
Google Analytics, custom dashboards, data pipelines, and automated reporting. Make decisions based on facts, not gut feel.
Microsoft Ads
Tap into Bing's lower-competition market for additional reach and often cheaper conversions than Google.
Competitor Intelligence
Analyze competitor messaging, positioning, and ad strategies. Find gaps and opportunities they're missing.
Landing Page Optimization
Audit and improve landing pages for higher conversion rates. From copy tweaks to full CRO redesigns.
About
How I Work
I deliberately limit my client roster so every account gets senior-level attention.
With 15+ years managing millions in ad spend across fintech, I bring deep vertical expertise to every campaign. My approach is data-backed: I build systems and automation that compound results over time.
I use AI extensively - for uncovering optimization patterns humans miss, classifying and segmenting keywords at scale, and generating ad copy in any language. My proprietary workflows let me manage global campaigns without language barriers. Your business data stays private - AI is trained on strategy and market knowledge, not your account information.
You work directly with me. No account managers, no juniors, no handoffs. When you call, I pick up. When something breaks, I fix it.
How I Work
From Goals to Growth
01
Understand Goals
Every engagement starts with your business objectives - revenue targets, unit economics, and growth constraints.
02
Audit & Inventory
Analyze what you already have: accounts, tracking, data, creatives. Find gaps and quick wins before changing anything.
03
Design the Strategy
Map out the changes needed - campaign structure, measurement architecture, budget allocation - with clear priorities.
04
Signal Quality
Ad platforms are only as good as the data you feed them. I design and refine the conversion signals your campaigns optimize on - better data means better algorithmic decisions and a lasting edge over competitors.
05
Build & Measure
Implement the system and instrument everything. If it can't be measured, it can't be improved.
06
Optimize & Scale
Continuously refine based on real performance data, then scale what works across channels and markets.
FinTech Expertise
Built for the Complexity of Financial Services
Online lending, credit products, neobanks, and investment platforms demand more than lead volume. I build acquisition strategies around lead quality, risk metrics, and compliance - with attribution models that match how your business actually works.
Brands I've worked with
Testimonials
What Clients Say
“Aleksandrs rebuilt marketing tracking from the ground up, eliminating inefficiencies in paid user acquisition and more than doubling quality leads volume using paid media channels while staying within budgets.”
Eerik Oja
Co-founder, Planet42
Contact
Let's Discuss Your Goals
Tell me about your business and I'll get back to you within 24 hours.
Ready to improve your ad performance?
Send me a message and I'll get back to you with ideas for your business.